Cause an Affect

Faces of Marketing: Joth Ricci, President of Dutch Bros.

Episode Summary

Beverage industry prodigy Joth Ricci is President of Dutch Bros, co-founder of TASTE: United for Equity, and godfather of cold brew, to name a few of his many hats. Though the road has not always been easy going, in the face of such challenges as a dramatic downturn from day one of his role heading Jones soda, Joth takes it all with positivity, perspective, and the mindset that we learn the most in difficult times. From an active childhood spent embracing the outdoors and small town life, Joth entered college in his hometown of Corvallis. He graduated with visions of teaching and coaching basketball, but landed in business and quickly flourished. Now, he sees companies as classrooms, where he has the opportunity to teach others and go together towards improvement and people-centered success.

Episode Notes

Beverage industry prodigy Joth Ricci is President of Dutch Bros, co-founder of TASTE: United for Equity, and godfather of cold brew, to name a few of his many hats. Though the road has not always been easy going, in the face of such challenges as a dramatic downturn from day one of his role heading Jones soda, Joth takes it all with positivity, perspective, and the mindset that we learn the most in difficult times.

From an active childhood spent embracing the outdoors and small town life, Joth entered college in his hometown of Corvallis. He graduated with visions of teaching and coaching basketball, but landed in business and quickly flourished. Now, he sees companies as classrooms, where he has the opportunity to teach others and go together towards improvement and people-centered success.